Russ Perry, founder of Design Pickle, partnered with CoachLaunch to build and scale his next venture: The Creative CEO. Together we built the full ecosystem behind his new personal brand — from course delivery and social media to funnel architecture and automation — turning a raw idea into a profitable platform and Amazon best-selling book launch.

russ perry

Challenge:

Russ had the brand and audience but not the infrastructure to monetize at scale. Every initiative — course content, community, and book promotion — lived in isolation. He needed a unified backend that could manage leads, drive conversions, and automate engagement without relying on manual oversight or additional hires.

  • Funnel Buildout: Designed and launched the full funnel for his book The Creative CEO, including lead magnets, upsells, and automation sequences.

  • Book Launch Campaign: Structured the pre-launch, referral, and ad strategy that helped the book become an Amazon Best Seller within days of release.

  • Social Media System: Created a full content engine that combined organic and paid growth — daily short-form clips, quote graphics, and carousel designs built to drive traffic directly into the funnel.

  • Course Infrastructure: Built and launched his flagship program inside CoachLaunch, with integrated payments, onboarding, and lesson automation.

  • CRM + Automations: Unified all lead capture, nurture, and post-purchase workflows across email, SMS, and community channels.

Solution:

Impact:

  • Book hit #1 Amazon Best Seller in the Entrepreneurship category within launch week.

  • Audience growth of 3x across key platforms within 60 days.

  • Over $6K in revenue generated from book funnel and course upsells in the first quarter.

  • Full marketing and delivery system now runs with minimal manual input.

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